Whether you’re launching your first online store or refining a long-established one, your digital
storefront holds immense potential as a revenue stream. But having an online store is only the
first step. The real challenge? Attracting the right customers and converting visits into sales.
That’s where digital marketing becomes your most powerful ally. Marketing channels like
Google Ads are an essential tool for anyone selling their products online. Learn:
Key decision points in designing your store
Choosing the right e-commerce platform
Best marketing channels for e-commerce
Leveraging data to understand buyer behavior
