Greater Lynn Chamber of Commerce

SCORE Webinar: Ask the CPA 2021 - Tax Advice for Your Small Business
2021-03-11 13:00 - 14:00 (America/New_York) | Online Webinar, MA
April 15th will be here sooner than you think! You have tax questions. We have tax answers.
Join us for this LIVE Q&A session with certified CPA and small business tax expert Micah Fraim. The hour will be dedicated to answering your tax-related questions and concerns. He will also offer tax advice you can implement throughout the year.
You can submit questions during registration and during the LIVE webinar.

SCORE Webinar: Expand to New Markets with Small Business International Shipping
2021-02-25 13:00 - 14:00
Many small-business owners want to speed up growth by selling and shipping to international customers, but don’t know where to start. Navigating the many processes and requirements may seem overwhelming, but with the right guidance, international shipping can be simpler than you might think.
In this webinar, Stephen Smith, FedEx Marketing Director, discusses how to prepare for shipping internationally.
You’ll learn about:

How to choose and use International solutions, services, and resources
The basics of customs brokerage and clearance activities
Getting a rate, filling out documents, finding codes/customs documents/duties & taxes
Overcoming common obstacles and preventing delays

Webinar: Metro Credit Union's At Work Program
2021-02-18 12:00 - 13:00
Join us for an overview of Metro Credit Union’s at work program. We will cover the benefits of this program for both employers and employees. You will meet your dedicated Metro Business Development Officer, Maria Tenaglia who serves the North Shore. Maria will be joined by Theresa Palmer, VP Business Development for Metro Credit Union. We will answer questions and share the vast number of financial wellness lunch and learn seminars Metro offers to you for free and the products that can assist in reaching your financial goals.

SCORE Webinar: Mastering Finances for Black-Owned Businesses
2021-02-16 13:00 - 14:00
According to SCORE’s Megaphone on Mainstreet study, 8.8% of black-owned businesses described their business now as profitable and growing, while 56.3% reported as NOT profitable. A key to the success of any business is financial literacy and being able to master your numbers.
Join this educational webinar, presented by Owner & CEO of PKJ Consulting Phyllis Johnson, that will break down this critical element of business success into simple terms, so you are more informed, understand your numbers and can make better financial decisions.
This session will guide you on:

Understanding the alliance between personal and business finances
How to read and use financial statements
How to measure your company’s financial health
Accounting basics (including accounting software)
How to use cash flow forecasts
Business risk and how to manage it
How trusted advisors can help your business (and how to vet them)

SCORE Webinar: Get Your Local Business On Google Search and Maps
2021-02-11 14:00 - 15:00
Showing up when customers are searching online is more important than ever. Ensure customers can find accurate, updated information about your local business on Google Search and Google Maps, no matter which device they use.
In this workshop, you will learn how to create and manage a Business Profile on Google from start to finish.
We’ll show you how to:

Create or claim your Business Profile on Google
Manage your business info across Google Search and Maps
Use your Business Profile to connect with potential customers

SCORE Webinar: How Packaging Can Build Your Brand, Reduce Damages and Waste, and Even Save Money
2021-02-09 13:00 - 14:00
Increased online shopping during the pandemic means consumers are being flooded with more packages than ever. Packaging can make your shipments stand out from those of other businesses and products, while helping reduce damages and save money.
In this session, Kim Dixon, FedEx Office Executive Vice President & Chief Operating Officer, will discuss key packaging considerations for small-business shippers and share how optimizing your packaging can increase customers’ satisfaction and even reduce waste and cost.
You’ll learn about:

Packaging Basics for brand new shippers to save money in the long run
Custom-branded boxes and other packaging options to market your business
How to understand and calculate dimensional weight to decrease estimated shipping costs
How to utilize the experts at the FedEx Packaging Lab for package, freight and material testing to ensure better protection for your shipments and help reduce customer damage claims

SCORE Webinar: Shipping as a Small-Business Growth Strategy - Here’s What You Need to Know
2021-02-02 13:00 - 14:00
Small businesses have faced many challenges and hurdles since the pandemic began, but e-commerce continues to thrive. The rise in online shopping is likely to continue, making it more important than ever to offer shipping for your products.
Join this session where Jamie Mason, FedEx Sales Director, will share expert advice on getting started with shipping, how to save time and money, and insight on how small businesses can make the most of this opportunity for growth.
You’ll learn about:

How to make shipping part of your long-term growth strategy
Saving time and money with the right shipping services
Simplified shipping with online tools, creating an account, ordering supplies and more
Shipping specialty items like perishables, electronics and dangerous goods

SCORE Webinar: Data Privacy - Why it Should be a Top Priority for Your Small to Medium-Size Business
2021-01-28 14:00 - 15:00
Small to medium-size businesses (SMBs) need to make Data Privacy a higher priority in today’s increasingly interconnected digital ecosystem.
Join Cybercrime Support Network (CSN) CEO & Founder Kristin Judge and Keeper Security CEO & Co-Founder Darren Guccione, as they discuss issues regarding cybersecurity, privacy, data governance, and digital ethics.
In this conversational webinar, you will learn:

Some of the data privacy regulations that are affecting small to medium-size businesses today
The responsibilities and potential liabilities created by these regulations
How SMBs can take proactive steps to comply with complex regulations

SCORE Webinar: What's New with PPP and Other Relief Options for Small Businesses
2021-01-21 13:00 - 14:00
After months of waiting for much-needed relief, small businesses are finally getting renewed support from the federal government. The new stimulus package approved by Congress comprises $900 billion in virus relief funds, including $284.5 billion to reopen and strengthen the Paycheck Protection Program (PPP) for first time and second time borrowers.
Join this webinar, presented by Small Business Majority’s Brian Pifer, to learn more about what’s in the new relief package and ask questions about what this could mean for your small business.
Topics include:

PPP reauthorization and important changes
Advance grants through the Economic Injury Disaster Loan (EIDL) Program
SBA Debt Relief Program
Additional policies and resources for small businesses

Webinar: SBA Economic Relief Update 2021
2021-01-21 12:00 - 13:00
Facilitated by Daniel Martiniello, Lender Relations Specialist at U.S. Small Business Administration.

Dan will discuss new PPP forgiveness changes, the new changes to applying for more PPP funds, EIDL loan information, SBA debt relief, and shuttered venue grants.

There will also be a Q&A portion.
Please be sure to register in advance for this webinar!

SCORE Webinar: How to Find and Get a Small Business Grant
2021-01-19 13:00 - 14:00
Small business grants are an entrepreneur’s dream, because they offer money that does not have to be repaid. But finding, applying for and winning small business grants can be daunting.
In this webinar, presented by Education Director of Nav Gerri Detweiler, you’ll learn:

The main sources of grants, including both private and federal grants
Tools for researching small business grants
Application tips to increase your chances of being successful
Is there really free money to start a business?
The current state of COVID-19 small business grants

SCORE Webinar: SEO Simplified in 30 Minutes
2021-01-14 14:00 - 15:00
Search engine optimization (SEO) has been made to appear way more complicated than it is. Mike Corso, of Roovio Digital Marketing, maintains that 80% of good SEO habits come down to just four words, “They ask, You Answer”, and in this eye-opening presentation will explain what this means to your business and how to apply it.
Join Mike as he unpacks the essence of SEO in just 30 minutes that will enable you to take immediate action and see results.
You’ll learn:

The important steps that you can take to evolve your website optimization and achieve greater online visibility
How successfully ranked websites leverage the strong backbone of their existing site and are adding a lot more value (content!) on top
Mike’s favorite tools for keyword and content research, social media, and more!

ABOUT THE PRESENTER:

Mike Corso is the Founder and CEO of Roovio Digital Marketing and has worked in all areas of digital marketing with expertise in lead generation (social media, search engine marketing/PPC, paid social media), UX, and search engine optimization (SEO).

Mike Corso
Founder and CEO, Roovio

SCORE Webinar: 2021’s Hottest Businesses, Markets & Trends
2021-01-07 13:00 - 14:00
We all know 2020 was not a typical year for small businesses, and the factors that impacted us this year will continue to affect us in 2021.
But, while we’re still facing a lot of unknowns, there are some things we do know. And we’ll discuss them in this webinar.
Join this timely webinar, presented by small business expert and best-selling author Rieva Lesonsky, where you’ll learn about the breakthrough small business ideas and industries that are breaking through and reaching consumers. You’ll find out about America’s changing demographics, attitudes, and consumer behaviors, and how your small business can best adapt and address them, such as:

The industry that’s soaring right now and how small retailers can take advantage
How restaurants can transform their operations
Which consumer behaviors have shifted, and how you can reach those customers
How COVID-19 has created entrepreneurial opportunities
How to pivot your small business to address changing consumer demands

Whether you’re a startup entrepreneur or have owned your business for years, you’ll want to learn how you can adjust to and take advantage of today’s changing marketplace.

Virtual Noontime Networking
2020-12-17 12:00 - 12:30, 2020-10-29 12:00 - 12:30
Network virtually with GLCC members and community leaders in the comfort of your home, office, or wherever you are!

Each participant will have a chance to give their “elevator pitch” to everyone and make new connections that could lead to more business.

Please be sure to PRE-REGISTER for this zoom event!

SCORE Webinar: How To Pivot and Elevate Your Small Business Through Social Media
2020-12-15 13:00 - 14:00
There’s no denying that small businesses have suffered a great impact and fallout from the COVID-19 pandemic. From a shortage of toilet paper on the shelves to the closure of non-essential businesses, these unprecedented times have fundamentally changed consumer shopping behavior.
With a decrease in foot traffic, social media is the new Main Street for small businesses.
In this webinar, presented by social media and strategy experts Crystal Capello-Colon and Ashley Carr, you will learn the best practices to market, advertise and increase the consumer base and sales of your small business using social media.

Key Takeaways:

Determining and identifying your ideal social media audience
Fostering community through social creatively, conversationally, and tactically
Learn to pivot a brand’s digital presence in this new normal
Understanding changing consumer expectations and increased competition across the digital space

SCORE Webinar: Credit Card Processing Secrets that will Save Your Small Business BIG Money
2020-12-10 13:00 - 14:00
Do you know how much you pay in credit card processing fees per month? If not, do you know how to find this information?
Most business owners don’t, which ultimately results in losing a lot of money you don’t even realize you’re losing.
This insightful webinar, presented by CEO and Co-Founder of Delta Payment Solutions Irwin Grossman, will share some key steps you can take to lower your costs and pair with the right processor for your business, such as:

Be wary of flat-rate fee structures
Pushing back on processing fees when not directly related to transactions
Not accepting excessive early termination fees
Getting a merchant portal with useful data you can understand
And much more…

SCORE Webinar: The 5 Step Marketing Strategy During a Pandemic
2020-12-08 13:00 - 14:00
Marketing is a process. It’s circular, cyclical, top-down, bottom-up, and hierarchical. It’s a matrix, it’s a pyramid…it’s a PROCESS! As with most processes, if one of the steps fails, the entire outcome falls short. So it is with marketing.
Sure you can jump into the middle of the funnel and sell, sell, sell your product (who do you know who does this?) or you can follow five straightforward steps to make certain your marketing efforts are executing at the highest return on investment (ROI).
To do this, Certified SCORE Mentor and Marketing Chair Cheri Bales will show you how to tackle each of these steps with your own small businesses and give you some tools to look at marketing in a whole new, manageable way in today’s pandemic times.
Step 1: Define marketing goal
Step 2: Determine target audience
Step 3: Plan approach
Step 4: Craft message
Step 5: Evaluate results

SCORE Webinar: The Hero Factor - How to Transform Your Business and Create a Winning Culture
2020-12-03 14:00 - 15:00
Now more than ever, businesses need to know and own their purpose to survive, transform, and win. Every company ever created started as a story, an idea that inspired other people to join and believe in the cause and over time businesses forget and lose that passion.
A majority of any given work force doesn’t fully know their company’s values and sense of purpose:

Only 27% of employees actually know their own company values
51% of employees are disengaged in their current positions
Over half the workforce is currently able to contribute more to their operations!

In this motivating and inspirational webinar, leading business expert and best-selling author Jeffrey Hazlett will provide valuable insights into understanding and protecting your business’ impact overtime.
You’ll learn about:

Developing the right culture by knowing why you’re in the game
Knowing your purpose and how to lead with your values
Why business as usual, bad moods, and mediocre expectations are indicators of a MUCH bigger problem
Ensuring everyone on your team knows your core values, and more importantly believes in them
Learning to live your brand in everything you do
Owning your hero factor

SCORE Webinar: Startup or Pivot your Business with Crowd Investing
2020-11-19 12:00 - 13:00
Startup or Pivot your Business with Crowd Investing

SCORE Webinar – Nov 19, 12-1pm

Starting up or Pivoting? As we navigate through the pandemic many small businesses are looking beyond traditional financing. Investment Crowdfunding may be an option for you to consider as a primary source or as a supplement to traditional financing. Join this session to discover the possibilities!

SCORE Webinar: Google Analytics 101 - Improve Your Online Business by Understanding Essential Data
2020-11-17 13:00 - 14:00
Google Analytics is a fantastic tool. Best part is, it’s free to use for everyone! No matter if you have a 2-page website or a massive e-commerce website, you can use Google Analytics to understand how your customers are using your website and where you can improve their experience.
During this webinar, expert in business data analytics Mo Hossain will walk you through the steps of how to set up Google Analytics so you can start getting data from your own website.
In this workshop you’ll learn:

The basics of Google Analytics
Why Google Analytics is important
How you can use it for your benefit

ABOUT THE PRESENTER

Mo Hossain is a volunteer Workshop Presenter for SCORE and an expert in Business Data Analytics and Website Optimization.

Mo Hossain
Founder and Owner, Data Up

SCORE Webinar: Navigating Your Small Business through Financial Uncertainty
2020-11-12 13:00 - 14:00
The economic environment in 2020 has caused many unexpected challenges for the small business community as they navigate through times of financial uncertainty. Many business owners are facing decisions around cutting expenses, adjusting business models and finding new sources of revenue.
Join financial expert from U.S. Bank, Morris Jackson as he discusses these topics and with Deluxe’s Amanda Brinkman and expands on advice and guidance he provides to small businesses in season five of the hit series, Small Business Revolution.
Topics include:

Understanding operating expenses
Business financial planning and decision making
Managing cash flow
Understanding the importance of margins
Accessing business purchasing/spending
Business growth and expansion
Identifying opportunities for additional revenue streams

ABOUT THE PRESENTERS

Amanda Brinkman is a small-business marketing expert and Chief Brand and Communications Officer at Deluxe Corporation, where she leads a team of experts who provide marketing services to millions of small businesses across America.

Amanda Brinkman
Chief Brand and Communications Officer, Deluxe Corporation

Morris Jackson II is a 24-year veteran of the financial services and banking industry who leads the Las Vegas market for U.S. Bank’s Consumer and Business Banking division.

Morris Jackson II
Financial Services and Banking Industry Veteran, U.S. Bank

Government Affairs: Legislative Update w/ Senator Brendan Crighton
2020-11-12 08:30 - 09:30
Join the Greater Lynn Chamber for a Legislative Update with Senator Brendan Crighton.
Thursday, Nov 12th @ 8:30 am | Via zoom forum
Senator Brendan Crighton

Registration is required for this event. Please register online here or via the link below.
After registering, you will receive a confirmation email containing information about joining the meeting.

SCORE Webinar: Re-Strategize Your Business Planning to Prevail the Pandemic
2020-11-05 13:00 - 14:00
Entrepreneurs and small business owners are most vulnerable to failure in a global pandemic. They rely on a sustainable supply chain, whereby products and services flow from their suppliers, through their company, and on to their customers.
The pandemic virus destroyed this self-sustaining business model, making strategic and tactical plans no longer relevant.
Join this webinar, presented by seasoned business educator George Slook, and learn how to re-strategize your business planning to maintain an adequate level of cash on hand, and get suppliers and vendors to make their payments when due.
Attendees will learn:

How to determine the “Strategic Intent” of your company based on strategic planning sessions
In-depth details of “Strategic Integration” approaches, such as Forwards, Backwards, Horizontal, Vertical, and Balanced
Why the teachings of the renowned Sun Tzu are important to your business, who profoundly said ”Knowing the enemy enables you to take the offensive; Knowing yourself enables you to stand on the defensive.”

ABOUT THE PRESENTER

George Slook is adept at one-on-one consulting, with a particular focus on enabling entrepreneurs to start a business and small business owners to strategically grow their business.

George Slook
President, Meta Focus Inc

SCORE Webinar: 2020 Year-End Tax Planning for Your Business
2020-11-03 13:00 - 14:00
In the final quarter of this most unusual and challenging year, there is still time to take actions that can favorably impact your bottom line and your tax bill for 2020.
These measures relate to your employees, your customers, your equipment, and your operations and reflect big changes made by the SECURE Act, the CARES Act, the Families First Coronavirus Response Act, and other legislation (including extension of the Paycheck Protection Program), as well IRS pronouncements.
Whether you work with a CPA or go it alone, attorney and prolific author Barbara Weltman will discuss which tax breaks apply to you and how to nail them down now before times runs out.
In this webinar you’ll learn:

Year-end actions to reduce your 2020 tax bill
​Refund opportunities to recoup taxes paid in prior years
Strategies for potential tax changes to come
Necessary actions to get ready for 2021

ABOUT THE PRESENTER

Barbara Weltman is a small business expert, prolific author and trusted advocate for small businesses and entrepreneurs. She also serves on the advisory board of the Small Business & Entrepreneurship Council.

Barbara Weltman
Small Business Expert, Big Ideas for Small Business®.

SCORE Webinar: Funding Options for Hispanic Owned Businesses in the "Missing Middle" Gap
2020-10-29 13:00 - 14:00
Hispanic-owned businesses are the fastest-growing entrepreneurs in the United States, and according to a study from Stanford University, they contributed approximately $500 billion in annual sales to our nation’s economy.
Although they are becoming an economic force, the lack of access to capital continues to be one of the major factors blocking the progress and growth of Hispanic business owners.
In this webinar, presented by CEO, SCORE Mentor and business funding expert Hannah Fernandez, you will gain a better understanding of the funding options that exist for small businesses in the “missing middle” gap, where the sought-after capital amount is too small for a traditional bank or too big for a microfinance institution or nonprofit lender (typically between $50K-$2MM).
Attendees will learn:

The challenges faced by entrepreneurs gaining access to capital
Alternative funding options available for small business owners who fall within the “missing middle” gap
Best ways to increase your chances of getting funded

ABOUT THE PRESENTER

Hannah Fernandez is the Founder and CEO of ROI Business Funding, a Chicago based company that funds startups and established small businesses across the United States and provides them with technical assistance to become fundable.

Hannah Fernandez
CEO, ROI Business Funding

Commonwealth Payroll & HR Presents: MA Paid Family & Medical Leave Law (PFMLL): Steps You Can Take Now to Get Ready
2020-10-22 13:00 - 14:00
Employees will become eligible for paid time off under the Massachusetts Paid Family and Medical Leave Law (PFMLL) starting on January 1, 2021. We anticipate that employers will receive many leave requests and will have questions regarding their obligations during these tough times. In this webinar, employment attorneys Liz Monnin-Browder and Ari Kristan of Hirsch Roberts Weinstein will provide guidance on legal obligations, key takeaways from the updated regulations, and steps employers should consider taking now to get ready. If you can’t make the live session, register and we will send you a recording.

SCORE Webinar: Planning Tips to Make Your E-Commerce Business Thrive During Peak Season
2020-10-22 13:00 - 14:00
E-commerce has escalated during the COVID-19 crisis. With this growth comes challenges for both shippers and buyers.
Join this session where Kym Kyker of FedEx will review some creative ideas of how to navigate through peak season and ways to improve the experience for merchants and consumers.
You’ll learn about:

Earlier deals to drive sales before Thanksgiving holiday
Utilizing convenient network locations
Enhancing your brand
Improving packaging; utilize creative labeling or branded boxes
Working weekends to improve service
Website banners to communicate delivery delays
Enabling international shipping to reach a new audience
Shipping local and offering same-day delivery

ABOUT THE PRESENTER

Ms. Kyker has served on the FedEx E-Commerce Board of Directors where she assisted in recruiting members. She also worked within FedEx to align resources to support small business growth. Both internal and external customers often call on her knowledge and expertise.

Kym Kyker
Director of Sales – Music River Region, FedEx

Commonwealth Payroll & HR Presents: The FFCRA: Emergency Paid Sick Leave & Expanded FMLA
2020-10-20 13:00 - 14:00
This webinar offers a comprehensive look at the Families First Coronavirus Response Act (FFCRA), including all available regulatory guidance. Topics covered will include EPSL, EFMLA, documentation requirements, exemptions, and applicable regulatory updates. If you can’t make the live session, register and we will send you a recording.
Click our website link for more information and to register. If you are unable to attend the live session, register and we will send you a recording.

SCORE Webinar: Increase Your Sales with Online Reviews
2020-10-20 13:00 - 14:00
90% of people claim that positive reviews influence their purchasing decisions. Do you know how your business appears online?
Join Deluxe product experts, Joann Do and Cortney Vargas, as they outline actionable strategies to increase sales and influence customers by increasing online reviews.
In this webinar, you’ll learn:

Where customers might be reviewing your business and how to monitor comments, questions, and complaints
The benefits of getting more reviews
How to gather reviews from happy customers
How to respond to criticism so that customers feel heard
How to use online reviews to improve your product or service

ABOUT THE PRESENTERS

In Cortney Vargas’s 14 years in Marketing, she has honed a wide repertoire of skills around digital marketing, interactive strategy and product management.

Cortney Vargas
Senior Product Manager – Marketing Services, Deluxe Corporation

Joann has six years of experience in planning and implementing digital marketing strategies with a wide range of clients to increase revenue through Search Engine Optimization, Pay-Per-Click, Social Media, content strategy and website development.

Joann Do
Product Management Specialist, Deluxe Corporation
