Written by: Kaneworks
3 Tips To Ensure Your Website Looks Professional
- Fonts -Choose readable fonts for your web pages. Cartoonish fonts like comic sans are fine if you’re building your website for children. But if your intended audience is the professional business community you will shoot yourself in the foot if your website looks like it was designed by children. Instead use standard fonts like Times Roman, Arial, Helvetica. Decorative and script fonts will work for small areas of text but they are hard on the eyes when used for body copy and large areas of text.
- Images – Nothing says amateur like images that are poor quality, too generic or just plain missing:
- Before you publish your website make sure that all the images are showing up where they are supposed to.
- Crisp, in-focus high quality images often make the difference between a website that looks like it was created by a beginner and one that was clearly done by a professional. Keep in mind that certain types of images like jpgs for example, will render quite nicely when you reduce their size but will look grainy and out of focus when you try to make them larger. Images should be sized to match the dimensions and requirements of the web page they will be displayed on.
- Stock photos are fine for creating atmosphere but don’t overdo it. For example, there are thousands of stock photos of doctors and nurses on the internet. They are staged using professional models and shot by professional photographers. They look great. But if you’re a medical practice looking to create a website your patients will feel confident using, it makes more sense to hire a professional photographer to take pictures of the real doctors and nurses that make up your practice. It also shows people you care about your website and are willing to take the time to do it right.
- Footer – Your website footer is the area at the very bottom of the site that is visible from any page. (The opposite of the header which is at the top of the site and is also visible from any page.) This area usually contains copyright information but can contain anything like a list of pages so that users can access any page from the bottom of the site as well as the top. What it should not contain is some combination of the words “Proudly powered by WordPress.” WordPress is the most popular web creation platform in use today. It is the technology behind millions of websites. And that’s my point. WordPress does not need you to do its advertising. There is absolutely no point in telling the world that you used it to build your site. Take a look at your website’s footer. If it displays some variation of the phrase above, ask your web designer (assuming you did not build the website yourself) to either replace it with words that create equity in your own brand or remove it entirely.